Dr. Mª Beatriz PLAZA INCHAUSTI

DEPARTAMENTO DE ECONOMÍA APLICADA V

Tfno [phone No]: +34946013641
Fax: +34946017087
e-mail: beatriz.plaza@ehu.es


Dr. Mª Beatriz PLAZA INCHAUSTI


DOCENCIA:

DOCENCIA EN GRADO - UNDERGRADUATE TEACHING
* Planificación Regional y Urbana II [Urban and Regional Economics]
* Principles of Macroeconomics

DOCENCIA EN POSTGRADO - POSTGRADUATE TEACHING
* Planificación Regional y Urbana [Urban and Regional Economics]. (Master de Investigación en Integración Económica)



TUTORÍAS:

Lunes, Martes, Miércoles: 10.30 a 12.30.



INVESTIGACIÓN:

Cultural Policy as Development Policy.
Museums as Economic Engines.
The Economics of Cultural Branding.
Cultural Tourism.
The Economics of Cultural Heritage and Museums.
Old Industrialized Cities and Urban Regeneration.
Urban Regeneration and Knowledge Intensive Business Services.



Curriculum Vitae:

(Download attached CV)

Publicaciones principales:

SELECTED PUBLICATIONS
Web of Science: ResearcherID: C-7117-2011
URL: http://www.researcherid.com/rid/C-7117-2011

Plaza, B. (1999) The Guggenheim-Bilbao Museum Effect. International Journal of Urban and Regional Research, 23(3), 589-592.

Plaza, B. (2000) Evaluating the Influence of a Large Cultural Artifact in the Attraction of Tourism: The Guggenheim Museum Bilbao Case. Urban Affairs Review, 36(2), 264-274.

Plaza, B. (2000) The Guggenheim Museum Bilbao and Basque High Cuisine: An Approach to the Transmission of Know-How. Tourism and Hospitality Management, 6(1-2), 119-126. EconLit Access Number: 0576433

Plaza, B. (2000) Política Industrial de la Comunidad Autónoma del País Vasco: 1981-2001. Economía Industrial 0(5-6): 299-314. EconLit Access Number: 0616714

Velasco, R. and Plaza, B. (2003) La Industria Española en Democracia, 1978-2003. Economía Industrial 349/350, 155-180. EconLit Access Number: 0735679

Massam, B.H. and Plaza, B. (2003) The Museum as a Public Good. Guggenheim Museum Bilbao. Discussion Paper #55, Department of Geography, York University, Toronto, Canada.

Plaza, B. (2006) The Return on Investment of the Guggenheim Museum Bilbao. International Journal of Urban and Regional Research, 30(2), 452-467.

Plaza, B. (2007) The Bilbao Effect. Museum News, 86(5). American Association of Museums.

Plaza, B. (2008) On Some Challenges and Conditions for the Guggenheim to be an Effective Economic Re-activator. International Journal of Urban and Regional Research, 32(2), pp. 506–517.

Plaza, B and SN Haarich (2009) Museums for urban regeneration? Exploring conditions for their effectiveness. Journal of Urban Regeneration and Renewal 2(3), 259-271.

Plaza B, Tironi M and Haarich SN (2009) Bilbao’s Art Scene and the “Guggenheim effect” revisited. European Planning Studies 17(11), 1713-1731.

Plaza, B (2009) Monitoring web traffic source effectiveness with Google Analytics An experiment with time series. Aslib Proceedings 61(5), 474-482.

Plaza, B (2010) Valuing Museums as Economic Engines: Willingness to Pay or Discounting of Cash Flows? Journal of Cultural Heritage, 11(2), 155-162.

Plaza, B. and Haarich, SN. (2010) A Guggenheim-Hermitage Museum as an Economic Engine? Some Preliminary Ingredients for its Effectiveness. Transformations in Business & Economics, 9(2), 128-138.

Plaza, B. (2010) Google Analytics Intelligence for Information Professionals. Online 34(5), 33-37.

Plaza B, Galvez-Galvez C, Gonzalez-Flores A, and Mas Serra E (2010). Art and the economy, a marriage of convenience: The Guggenheim museum in Bilbao. Scripta Nova, 14(335).

Plaza, B. (2011) Google Analytics for measuring website performance. Tourism Management 32(3), 477-481.

Plaza B, Galvez-Galvez C, and Gonzalez-Flores A (2011). Orchestrating innovation networks in e-tourism: A case study. AJBM 5(2), 464-480.

Plaza B, Gonzalez-Flores A, Galvez-Galvez C (2011) Testing the Employment Impact of the Guggenheim Museum Bilbao via Tourism Satellite Accounts. Tourism Economics 17(1), 223-229.

Plaza B, Gonzalez-Casimiro P, Moral-Zuazo MP, and Ostolaza I (2011) Validating Google Analytics tips for micro-firms. AJBM, 5(14), 5681-5689.



Trabajos en curso:

TRABAJOS EN CURSO - RESEARCH IN PROGRESS

EUROPEAN COMMISION – CULTURE. (2012-2014) Assessing effective tools to enhance cultural participation. Project Reference: EU Culture Programme 359353-CU-1-2012. Brussels.

ETORTEK (2010-2012) Impact of personal spheres in real, augmented and virtual tourism spaces. Project Reference: BOPV 25-2-2011. Funded by the Basque Regional Government.

SAIOTEK (2011-2012) Brands that generate revenues: Modelling the impact. Project Reference: S-PE11UN039. Funded by the Basque Regional Government.